Gumtree has announced that the site now has over 15 million mobile visitors a week, almost twice the number of desktop visitors.
The company said that the 15 million figure is an 18 per cent increase on the same period last year, helping to take the total weekly audience figure to 23 million.
The numbers have grown on the back of a major redesign of the site at the start of the year, including new apps for iOS and Android to make it easier for customers to post ads and search content.
Gumtree general manager Morten Heuing explained that the firm will continue to invest in mobile to cope with the huge growth.
“Mobile in particular is of huge importance to us, which is why we are investing heavily in the product and user experience, as well as promoting the platform to our increasingly tech-savvy audience,” he said.
The growth has helped Gumtree move from 32 to 20 in the list of the UK's most visited websites, according to ComScore.
The data from Gumtree coincides with similar information from Littlewoods.com and Very.co.uk owner Shop Direct which said that profits rose 43 per cent after the company ditched its paper product to focus on web offerings. Mobile traffic and sales have been core to this growth.
Furthermore, the firm is investing in big data and machine learning technology to further improve its understanding of its customers and continue this growth.
Both results underline the benefits of a well thought out digital strategy, particularly one that has mobile as its heart.
The Royal Shakespeare Company told V3 about this earlier this week after delivering a two-year project to rebuild its website from the ground up to meet the needs of a growing mobile audience.
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