Apple has unveiled its second generation smartwatch with the name Apple Watch Series 2.
Chief among the new updates is an improved S2 chip. This dual-core processor is up to 50 per cent faster compared to the original Apple Watch, the firm claims, and offers two times the graphics performance thanks to a new GPU.
As expected, built-in GPS is also included, which could prove a major selling point for those put off the first generation device. Apple was keen tout this feature as a major boon for sports activities, as well as the fact the device is waterproof to 50m.
To this end Apple also partnered with Nike to launch a dedicated fitness-focussed Apple Watch called the Apple Watch Nike+.
There's a new display, too, that the firm claims is two times brighter than before, and, at 1,000 nits, it's the brightest display the firm has shipped to date.
The new Apple Watch will also arrive running watchOS 3, which the firm first announced back at WWDC in June and today revealed will be rolling out to all on 13 September.
This will deliver faster apps thanks to the software’s ability to store apps in memory, allowing them to launch and respond instantly. Native and third-party apps will launch seven times faster than in watchOS 2, according to the firm.
New APIs will allow developers to create watchOS 3 apps that integrate Apple Pay, as well as gain access to native functions like the fitness and motion tracking data, gestures, speaker audio and the CloudKit and Game Centre, and navigation has also been improved thanks to the addition of a 'favourite apps’ screen and a Control Centre menu, much like that seen on the iPhone.
Of course, watchOS 3 will also bring new watch faces, including a Minnie Mouse to go with the existing Mickey Mouse as Apple takes further steps to improve its diversity.
In terms of design, you'll be able to get the Apple Watch Series 2 in the same metal and woven versions as before, with Apple also launching an all-new ceramic and Nike-branded models, presumably to appeal to Tinchy Strider. Much to our own Chris Merriman's dismay, they didn't announce a wooden version.
The Apple Watch Series 2 will be available from £369 in the US, while the original Apple Watch - which has been given a 'Series 1' makeover and Apple's new S2 chip - will see its price drop to £269.
It will be available to pre-order from today and will see an in-store launch on 16 September.
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