The iPhone 7 and iPhone 7 Plus have now been unveiled, with several notable features, not least the lack of the traditional headphone jack, as has been expected.
The device also ditch the older 16GB storage option and instead start at 32GB, while adding a much larger 256GB option.
With the 3.5mm headphone jack is gone, the iPhone 7 instead uses Apple’s proprietary Lightning port, Bluetooth, and a new wireless standard for hooking up headphones, including Apple's all-new Wireless Airpods.
These cable-free Airpods let you activate Siri by tapping on them, offer a five-hour battery life (with an additional 24-hours offered from its chargeable box), and thanks to Apple's all new W1 chip, connect to your Apple device instantaneously and know when they're stuffed inside your ear.
Apple is throwing both Lightning-enabled Earpods and a 3.5mm-to-Lightning adaptor in the box, rather than charging 70 quid for it, so that traditinoal ear phones can still be used with the phone. However, this would mean you could not charge your phone and use the headphones at the same time, on the train say.
The iPhone 7 also omes with built-in stereo speakers, one at the bottom, and another at the top, which offer two times louder audio than the iPhone 6S.
On the design front, the antenna lines have been shifted to the edges of the device, as expected, and there are two new goth-friendly colours available; Black and a glossy Jet Black. The Space Grey model has been canned, but you'll still find Silver, Rose Gold and Gold colour options.
In a bid to rival the Galaxy S7, Apple is also touting the iPhone 7 and 7 Plus as tougher than before. The smartphones offer IP67 certification making them somewhat resistant to water and dust, which could help save a lot of people a lot of money.
Inside this toughened-up casing sits the same 4.7in and 5.5in Retina displays, but Apple is claiming a 25 per cent bump in brightness and wide colour gamut.
Underneath, you'll find Apple's newly dubbed A10 Fusion processor, which comprises of two "high performance" cores that offers 40 per cent faster processing than the A9 chip before it. A a new GPU offers 50 per cent faster graphics than before, while new performance controller also makes for improved efficiency. Apple is claiming an extra one hours of battery life compared to last year's model.
The Home button is still there, but Apple has tweaked it to mimic the Force Touch trackpad seen on the firm's 12in MacBook. This means that, rather than being "clickable," the button uses haptic feedback to simulate a click thanks to the new-generation Taptic Engine under the hood.
The camera has seen a sizeable upgrade. The 4.7in iPhone 7 touts a 12MP sensor on the rear, which Apple claims is both faster and more energy efficient, while the 5.5in iPhone 7 Plus is carrying a Huawei P9-style dual-camera set-up, with two 12MP sensors bulging from its backside.
The wide-angle and telephone lenses can work together to offer digital zoom up to 10x, alongside new depth of field functionality typically only seen only on DSLR cameras. The latter won't be available at launch, but will rollout as a software update later this year.
There's now optical image stabilisation on both iPhones, a f/1.8 lens, a six-element lens for sharper pictures, and a Quad-LED True Tone flash that offers 50 per cent more light than before, apparently, and there's a new 7MP FaceTime HD camera on the front of the iPhone 7, too, which offers auto image stabilisation.
Naturally, the iPhone 7 will ship running iOS 10 out of the box, which Apple will make available to all on 13 September.
The iPhone 7 will be available to pre-order from Friday, and will start shipping a week later on 16 September. It'll be available in 32GB, 128GB and 256GB storage configurations, while the Jet Black model will only be available with 128GB and 256GB.
In the UK, Apple's new smartphones are more expensive than the iPhone 6S. The iPhone 7 in 32GB, 128GB and 256GB configurations will cost £599 (compared to £539), £699 (compared to £619) and £799 (compared to £699).The iPhone 7 Plus is more expensive at £719, £819 and £919. µ
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