Oracle is to acquire cloud-based supply chain management (SCM) specialist LogFire in another cloud-related purchase.
LogFire is based in Atlanta, Georgia and has offices in South America and India. The company has more than 40 customers in retail, consumer goods, third-party logistics and e-commerce, and its technology is used to fulfil more than 100 million orders annually.
Oracle integrated LogFire's Warehouse Management System into its own Transportation Management solution in 2015, and the companies have partnered in other areas too.
The acquisition will allow Oracle to include cloud-based warehouse management expertise in its existing portfolio.
"Supply chain organisations are under enormous pressure to capitalise on evolving business trends such as omni-channel fulfilment, integrated logistics and dynamic sourcing, while simultaneously increasing efficiency and reducing costs," said Oracle in a statement on its website.
"To meet these challenges, Oracle SCM Cloud offers a broad suite of innovative applications that enables organisations to modernise their supply chain processes.
"The addition of LogFire will complement the logistics functionality of the Oracle SCM Cloud by adding cloud-based warehouse management capabilities."
LogFire founder and CEO Diego Pantoja-Navajas explained in a blog post that he looked forward to joining Oracle.
"Today we were recognised by a great partner of ours, Oracle, [which] will leverage our expertise in the cloud-based warehouse management space while we integrate into Oracle SCM Cloud's broad suite of innovative applications that enables supply chain organisations to modernise their supply chain processes," he said.
LogFire's management team and employees will join the Oracle SCM Cloud team, and Oracle has indicated that existing LogFire customers should see little change following the acquisition. Financial terms were not disclosed.
Oracle has acquired several specialist cloud firms over recent months as the company seeks to make up ground lost to competitors that were quicker to see the advantages of cloud computing.
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