Apple has announced an update to the App Store in an attempt to tidy up the ecosystem by removing abandoned and problematic apps.
The company said in an update on its website that it wants to ensure that developers who build and maintain apps with regular updates should not have to sit alongside those that have been left to wither.
"We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features," the firm said.
"However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time.
"We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store."
Apple will also clamp down on apps that try to game the system by having overly long names with several keywords.
"In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value," Apple said.
The firm has now added a 50-character limit to names that are submitted, urging app creators to use keywords, screenshots and descriptions to enhance engagement instead.
The move comes in the same week that Apple boosted the amount of iCloud storage that users can buy to 2TB from a previous high of 1TB. This led to speculation that a new 256GB iPhone will be released at the firm's event next week.
It caps a busy week for Apple during which it received a €13bn tax bill from the European Commission over claims it has been given state aid by the Irish government. Apple and the government have denied this and intend to appeal.
Holders of bitcoin could find themselves with free 'bitcoin cash' following a hard fork - but only if they have their private key
Ryzen shine: New microprocessors help boost AMD revenues by 19 per cent to $1.22bn in second quarter
Successful launch of Ryzen 5 and 7 CPUs helps boost sales at AMD
Flagship device also supports firm's modular MotoMod add-ons
Comes just week after firm announced plans to bin the service