Apple CEO Tim Cook has been reminiscing about his five years at the helm of the world’s biggest company since he took over from Steve Jobs in August 2011.
His time at the top has been broadly successful, helping to grow the company, introduce new product lines and even take on the might of the US government over requests to unlock an iPhone.
V3 has put together a little round-up of Cook's most notable moments in the form of a half-decade review.
1. Bigger, better iPhones
Apple under Steve Jobs settled on 4in as the ideal smartphone size, as seen with the iPhone 4, 4S, 5 and 5C. However, the competition soon moved on, and large ‘phablets', notably from Samsung, proved hugely popular.
Everyone said that Apple would have to fight back in this market, and Cook was clearly listening as under his tenure Apple dramatically increased the size of iPhones. The 4.7in iPhone 6 and 5.5in iPhone 6S Plus launched in 2014, followed by the iPhone 6S and iPhone 6S Plus in 2015.
The devices sold in their millions and catapulted Apple to record sales, revenue and profit, and making it the world’s most valuable company. Not a bad achievement to put on his CV.
However, Cook was aware that not everyone wants a giant iPhone, and Apple produced the 4in iPhone SE earlier this year.
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