Google has purchased cloud software company Orbitera as the industry's major companies continue to expand their cloud software offerings.
Orbitera's platform enables independent software vendors, service providers and IT channel organisations to sell software more flexibly and without being tied to expensive app stores.
Google claimed that this is a much easier way for firms to buy software services in the cloud, and is a strong fit for its business.
"The current model for the deploying, managing and billing of cloud-based software does not easily fit the way today's modern enterprises operate," said Google in a blog post announcing the acquisition of the privately held company for an undisclosed sum.
"Orbitera automates many of the processes associated with billing, packaging and pricing optimisation for leading businesses and independent software vendors supporting customers running in the cloud. More than 60,000 enterprise stacks have been launched on Orbitera."
Marcin Kurc, CEO of Orbitera, explained that the deal is a major boost for the company and will enable it to help many more businesses looking to embrace the benefits of the cloud.
"When we first started Orbitera, our mission was to enable frictionless sales of cloud-based enterprise software and services," he said.
"Becoming part of the Google Cloud Platform team allows us to continue and accelerate toward this goal. We will continue to deliver the products and services our customers rely on with the added scale that Google provides."
California-based Orbitera was founded by Firas Bushnaq, a serial entrepreneur and chief architect at the company, and Brian Singer, an enterprise software product marketing manager and chief operating officer.
The goal of the company is to simplify the way in which enterprise software is sold and bought. The Orbitera Cloud Commerce Platform was developed in 2011, and provides packaging, provisioning, billing and a marketplace, among other features.
The company's technology is perhaps an opportunity for Google to commoditise the software industry as it has online advertising.
The most high-profile company that Bushnaq has been involved with is eEye Digital Security, which he co-founded in 1997 and left in 2006.
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