Worldwide tablet shipments for the second quarter of 2016 reached 38.7 million, down 12.3 per cent on the same period in 2015 as waning interest in the devices shows no sign of abating.
IDC data found that Apple remains the market leader having shipped 10 million units in the quarter to take 25.8 per cent of the market. However, this was down 9.2 per cent on the same period last year.
Samsung fared even worse. Shipments fell from eight million to six million, a decline of 24.5 per cent, to give the firm a 15.6 per cent share of the market.
There were some increases, though. Lenovo rose 3.1 per cent to 2.5 million shipments, and Huawei climbed 71 per cent from 1.3 million to 2.2 million.
Amazon achieved the biggest gain in percentage terms, a huge 1,208 per cent, although this actually equated to a rise from 0.1 million shipments to 1.6 million.
The rest of the market was accounted for by ‘Other’ manufacturers, which had 16.4 million shipments, down 22.9 per cent from the year before quarter.
Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers, explained that sales could rise as more buyers look for detachable devices like the Surface Book or iPad Pro, but not until Android manufacturers get on board with this trend.
"At present, it's difficult for Android to compete with iOS or Windows detachable products," he said.
"However, the next 12 to 18 months will be very interesting as Google launches the next version of Android with better multi-tasking support and as they begin to bring together their two operating systems."
Nevertheless, Jean Philippe Bouchard, research director for tablets at IDC, noted that there is still hay to be made in the tablet space for some vendors.
"While growth in the detachable category is undeniable, [tablets] continue to represent the vast majority of the segment. Vendors like Amazon, with a very focused approach to positioning, price and purpose, managed to capture a considerable share of the market," he said.
"[Tablet] sales are declining but they still serve a purpose and will do so for a long time to come."
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