Apple has sold its one billionth iPhone nine years after first venturing into smartphones with the launch of the original iPhone.
CEO Tim Cook told Apple staffers about the milestone at a meeting this week following a disappointing set of quarterly results, at least in comparison with recent years.
Apple does not usually need to do any PR about this kind of thing, but has confirmed the news online.
"The iPhone has become one of the most important, world-changing and successful products in history. It's become more than a constant companion. The iPhone is truly an essential part of our daily life and enables much of what we do throughout the day," Cook said.
"Last week, we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we've always set out to make the best products that make a difference. Thank you to everyone at Apple for helping change the world every day."
Apple has been selling the iPhone since the first 2G model was released to critical acclaim in June 2007. In many respects, it became pretty much the standard to beat for other smartphone makers.
Indeed, before the iPhone, smartphones were largely distinguished by a clunky operating system and all-round lack of user-friendliness.
We've asked Apple to confirm the comments from its CEO and are waiting for a reply. However, it would be no surprise that the company has sold a billion iPhones because every man and his dog seems to have one, while the range has slowly been expanded to cater for more people's individual demands.
Sales of the iPhone are, however, seemingly in decline, according to Apple's third-quarter financial results released just a few hours before this announcement, and the selling price has also fallen.
The financials revealed falling iPhone, iPad and Mac sales. Apple sold 40.4 million iPhones during the quarter, beating analyst expectations of 40 million, but marking a decline of 15 per cent on the 48 million sold in the third quarter of 2015.
However, a new model is expected in September which will inevitably attract millions of pre-orders.
AlphaBay users had flocked to Hansa after it was closed down - not realising it had already been taken over by Dutch police
Microsoft closes in on $100bn annual revenues with sales weighing-in at $23.3bn
Moves to take down cyber-squatted domains reveals Fancy Bear hacking network, claims Microsoft
Intel claims 'world first' in artificial intelligence that can be plugged-in almost anywhere