Microsoft has admitted that the firm's lofty goal of Windows 10 running on one billion machines by 2018 is unlikely to happen.
The company made the announcement last year to much fanfare, using it as a marker of the expected success of the platform, especially as it was offered as a free update for many customers on older Windows platforms.
However, despite reaching 350 million devices since launch last year, the firm has since admitted that one billion is probably out of reach owing to the failure of its phone business, which was expected to help this target to be reached.
“We're pleased with our progress to date, but due to the focusing of our phone hardware business it will take longer than FY18 for us to reach our goal of one billion monthly active devices,” the company said in a statement.
V3 contacted Microsoft for more information about the statement but had received no reply at the time of publication.
Microsoft has blamed the shortfall on failings in its phone business, but the mobile platform has never had a particularly strong user base and was unlikely to generate a huge part of the total figure.
It is also likely that installations on laptops and other desktop machines have perhaps not been as high as hoped, especially given some of the negative backlash after Microsoft's attempts to enforce the Windows 10 update on all users.
The free update to Windows 10 will expire in a few weeks, which will undoubtedly slow the uptake even more, and is not why the folks at Redmond have had to admit defeat in their goal of one billion devices on Windows 10 by 2018.
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