Waitrose has embarked on a major storage technology overhaul and has already seen benefits as a result.
The firm is using FlashArray equipment from Pure Storage as part of the move, which has led to a 75 per cent reduction in its data centre estate footprint.
Furthermore, the technology has allowed Waitrose to run much faster queries on data hosted in a SAS database for stock ordering, taking into account information such as weather, seasonal trends and past sales figures.
This is hugely important for a company with 356 retail outlets and 60,000 staff, and can make the difference between a successful or unsuccessful sales period, as Aaron Denton, infrastructure development manager at Waitrose, explained.
"With this information we can accurately predict what stores will require to sell to customers. This directly drives our order fulfilment, and actively affects what we send to stores,” he said.
“We’re still early in our journey with Pure Storage, but we’re very impressed by the way the company works and what its technology has done for our business.”
Peter Gadd, Pure Storage’s director of Northern EMEA, described Waitrose's use of the firm's technology as a major coup that underlined the importance of being able to access and analyse data in a timely way.
“In today’s digital world business success depends on being able to quickly analyse and access data. This is nowhere more relevant than the retail sector, which sees millions of customer engagements every single day,” he said.
"We’re incredibly proud to be working with Waitrose and are eager to help them accelerate new possibilities in their business.”
The move is the latest IT overhaul at the supermarket chain after a move to Google Apps for Work, adopting cloud services like Google+, Google Drive, Docs, Sheets, Slides and video chats with Hangouts.
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