Social media management platform Hootsuite has announced integration with several popular cloud content platforms, including Box, Dropbox, Microsoft OneDrive and Google Drive.
The integrations will allow digital content stored in these services, such as images, GIFs and other digital assets, to be accessed directly from Hootsuite.
Other platforms that will now be able to integrate with Hootsuite are UpContent, MediaValet, Flashstock and WebDAM.
The company claimed that the integrations will make it easier for social media managers to access content from a single location, and improve the security of key assets by enabling them to remain within the cloud platforms.
Billy Blau, head of technology partnerships at Dropbox, explained that the move is clearly good news for customers of both companies.
“With this integration, our customers can access their Dropbox files directly from Hootsuite, allowing them to enhance their social posts with content they already have saved in Dropbox," he said.
"In today's competitive market, companies using both Hootsuite and Dropbox can act faster and be more agile with their marketing and social efforts."
This sentiment was echoed by Roger Murff, vice president of business development and technology partnerships at Box.
"As social media becomes a primary channel for businesses of all sizes to connect with customers, the ability to manage digital assets intelligently and create engaging social content is critical," he said.
“By leveraging strategic platforms like Hootsuite and Box, teams can work faster and smarter, delivering more successful digital campaigns.”
The move is just the latest update by the company to the Hootsuite platform. It announced a major integration with Instagram last year so that businesses with accounts on the platform can manage these alongside Twitter, Facebook and many others.
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