NEW YORK: Enterprise software firm Infor has revealed H&L Digital, a division of the company designed to act as a consultancy and service provider to aid customers' digital transformations.
H&L Digital is essentially a reworked and customer-facing version of Infor's Hook & Loop in-house creative agency set up in 2012 to provide better user experiences with the company’s software.
The division aims to tailor software-as-a-service products to individual customers' needs as they move away from legacy IT systems to adopt digital services.
H&L Digital will be headed by Marc Scibelli, chief creative officer at Infor, who explained that the initiative is a way to connect the company's products and services and package them in a way that suits the needs of individual businesses.
“We brought in a full-on team of front-end engineers, literally the connected tissue, to help us create these links between our products and these big ideas to help digital transformation,” he said at Infor’s Inform 2016 conference in New York.
Scibelli added that the ambition is to create digital ecosystems made up of services and customers.
“We come in and we collaborate with our customers to create those ecosystems. We look at where we are being disrupted, where we can [drive] transformation, were we can learn to bring value for varying customers, where can we create those ideas that create value for customers. We design it, we assemble it, and we run it in the cloud,” he said.
H&L Digital feeds into Infor’s overall strategy of delivering digital-as-a-service by combining the firm's core suite of enterprise software tools and platforms with the elasticity of Amazon Web Services and a strategic approach to digital transformation and service adoption.
In effect, the goal of digital-as-a-service is to provide all the components, data, design, strategy and continued delivery of digital transformation initiatives as an end-to-end service.
Infor’s drive comes as increasing numbers of organisations shift to digital services.
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