The BBC has said that the live online coverage of the dramatic England vs Wales Euro 2016 group match drew the corporation's biggest ever online audience of 2.3 million unique visitors.
Overall, the BBC said that the day, which also saw Northern Ireland beat Ukraine 2-0, broke the record for unique daily UK visits at 11.8 million.
Global visits from unique browsers reached 14.6 million, another record, beating the 13.6 million generated on the final day of the Premier League season in May. These visitors are unable to watch live broadcasts on the site, though.
Barbara Slater, director of BBC Sport, explained that the huge figures underline the importance of web broadcasting as people from around the UK, and the world, expect access to content in this way.
“We are delighted that the BBC’s digital offering again allowed so many people to share in this huge game,” she said.
“The BBC has pioneered live digital event coverage from London 2012 Olympics to Glastonbury, and our record-breaking figures highlight its increasing importance to audiences.”
Meanwhile, EE saw record data demand on its network during the match, beating its previous record by 50 per cent. The firm released a graph (below) to show the demand, noting that people switched off during half time before returning for the dramatic finale.
However, despite the huge online visitor numbers, TV audiences still dominate. Some 9.3 million people watched the match, which kicked off at 2pm in the middle of the working day.
The BBC may well see this record broken soon if England progresses in the tournament or during the Rio Olympics later this year.
The corporation also recently revealed plans to start experimenting with virtual reality content using the HTC Vive and Oculus Rift headsets.
Sports events often lead the way in providing digital offerings to viewers. The Wimbledon tennis tournament has launched a new dedicated Apple TV app and iOS and Android apps ahead of this year's event.
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