The Wimbledon tennis tournament organiser has announced the launch of a dedicated Apple TV app for the championships that will provide real-time scores, live video and radio.
The organisation has also redesigned its iOS and Android apps, with help from technology partner IBM, to be fully responsive to all screen sizes and allow the creation of ‘multi-content feeds’ so that fans can pick and choose information displayed on the app home screen.
The launch of the new apps underlines the importance that organisations of all types put on digital offerings as end users expect to be able to access information from all locations and at any time.
Another notable push by IBM and Wimbledon is in using IBM’s Cognitive Command Centre with Watson and the firm’s hybrid cloud technologies.
This will crunch data from social media channels to understand what is happening and what is of interest to people at Wimbledon, so that the digital team running the tournament knows what information to serve to those at the ground and the millions watching worldwide.
The IBM platform will also collect some 3.2 million data points sent in from 19 courts during the championships by watching tennis analysts. This information is then collected and sent out to those following matches on digital platforms. IBM aims to do this from court to device within four seconds.
Mick Desmond, commercial and media director at the All England Tennis Club, explained that embracing these new technologies is key to ensuring that the historic tournament keeps pace with the cutting edge of technology.
“As our content vies for attention in an increasingly competitive sporting landscape, IBM’s technology innovations are key to maintaining our prominence in the collective mind of our global fan base,” he said.
IBM also provides security tools to Wimbledon to detect and block malicious activity, especially after last year's tournament saw a 500 per cent increase in cyber security attacks year on year, underlining the threats facing websites of all types.
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