Twitter has launched a free WiFi service at St Pancras in London as part of a partnership with the station's wireless network provider WiFi Metropolis.
The station's 48 million annual visitors will be able to access the WiFi network for free for up to four hours, arguably enough to satisfy even the most languid commuter.
Passengers looking to log-in to the station’s public WiFi can select the current wireless offering of 10 minutes instant access followed by the need to complete a registration process for further access, or the Twitter-sponsored option that requires signing on with their Twitter account details.
Once online they will be able to enjoy rapid internet access courtesy of St Pancras’ WiFi system which was upgraded 18 months ago.
Twitter UK managing director Dara Nasr explained that the partnership with WiFi Metropolis helps the company to provide important access to the internet for travellers and commuters passing through St Pancras.
“We’re always looking at ways we can make life easier and more beneficial for our users and also we know how important WiFi is to Eurostar users and commuters. I’m delighted that anyone with a Twitter account will get access to faster and unlimited WiFi when they’re at St Pancras,” she said.
The benefits of the partnership for Twitter are not immediately obvious, but the social network could use the temptation of lengthy WiFi access as a way to get non-Twitter users to set up an account and thus boost its user base.
Twitter is likely to use the trial to pick up more users from the UK and Europe, and similar schemes could be carried out in other stations in Britain and possibly Europe if the partnership is a success.
Twitter is desperately trying to boost the appeal of the platform, including a feature that allows users to retweet their own posts and the recent UK launch of news curation tool Moments for iOS and Android.
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