UEFA’s official Euro 2016 website looks set to deliver a speedy experience for desktop visitors during the event, which kicks off on 10 June, but its mobile effort is lacking.
Data from web performance monitoring company Dynatrace found that a desktop page takes an average of 3.3 seconds to load, but that mobile pages take an average of 9.7 seconds.
This is notable as many fans will access the site from mobile devices during the event to keep up with matches when out and about.
The desktop performance is notably better than FIFA provided for the 2014 World Cup, which scored an average of 4.7 seconds when similar analysis was conducted before the event.
Dynatrace vice president Michael Allen said it is impressive that UEFA has managed to deliver such fast page load times, as the majority of pages contain a lot of media.
“The developers have really nailed the basics of web design. It’s particularly refreshing to see so few third-party services in use. There’s always a trade-off between speed and functionality with these integrations, as they can degrade the performance of the core website,” he said.
“The developers of the Euro 2016 site are clearly taking no chances by keeping those third parties to a minimum.”
However, one problem that did come to light during the testing was that fans in Italy and Spain suffer far slower page load times on mobile devices than in Germany, France and the UK owing to poorer network connections.
Allen explained that businesses and developer teams should bear this in mind when creating sites that will be accessed by people in different regions, ideally optimising them to recognise different connectivity speeds.
“There’s no one-size-fits-all approach to website design for a global market. There are so many factors that affect the performance of a website from one country to another, from the physical network infrastructure to government policies on social media,” he said.
“This is why it is so important for companies building a website on the global stage to benchmark its performance on a country-by-country basis to understand these factors and identify how to address them.”
The impact of website page load times and being able to cope with traffic was underlined in a big way this week after the register to vote website crashed under the strain of last-minute sign-ups for the EU referendum. The incident forced the government to extend registration for two days.
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