Apple has announced major changes to the App Store that could see developers taking a bigger cut of revenues.
The change will introduce the ability to add subscriptions to apps. The revenue split will move from the standard 70/30 to 85/15 if a customer stays subscribed to an app for over a year.
"In a subscriber’s first year of an auto-renewable subscription you receive the traditional 70 per cent of the subscription price at each billing cycle, minus applicable taxes," Apple said.
"After a subscriber accumulates one year of paid service, your revenue increases to 85 per cent of the subscription price, minus applicable taxes. All current subscriptions are eligible."
The changes will be effective from 13 June.
Apple will also offer tiered price options for app subscriptions, which is good news for the likes of Netflix and Spotify which might want to offer different prices in different territories.
Spotify has previously hit out at Apple's "anticompetitive" App Store practices, claiming that an increase in its monthly subscription to $12.99 was down to the so-called 'Apple Tax'.
Apple marketing chief Phil Schiller told The Verge that the move wasn't done in response to criticisms, but to find new ways to help app developers.
"It wasn’t done from a negative like that [but] because we recognise that developers do a lot of work to retain a customer over time in a subscription model, and we wanted to reward them for that by helping them to keep more of the revenue," he said.
In more good news for developers, but not so much for consumers, Apple will start showing ads for apps in iOS App Store search results.
The App Review process will also get faster. Apple claimed that 50 per cent of submitted apps are now reviewed in the first 24 hours, reaching 90 per cent in 48 hours.
The announcement comes just a few days before the start of Apple's Worldwide Developer Conference and was no doubt timed to create plenty of buzz around the new plans at the event.
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