Twitter and Yahoo have had secret discussions in the past few weeks about a possible merger, according to anonymous sources "close to the talks".
The New York Post reported that both companies seem to have weighed up their respective struggles and sat down for management-level talks about the potential benefits of a merger to help them out of their financial doldrums.
One insider is quoted as saying that "Twitter is the destination for instant news" while Yahoo "has a lot of eyeballs on its site".
It's debatable whether either of these points are true, but the source insisted that the merger idea "isn't as crazy as you might think".
However, the sources went on to suggest that Twitter pulled out of the talks very quickly, and did not even send CEO Jack Dorsey to speak to anyone at Yahoo.
This created speculation that the conversations were never any kind of serious attempt at building a genuine business relationship, and may just have been a fleeting information-gathering exercise.
It was also reported, however, that Yahoo CEO Marissa Mayer was present at the talks, even if Dorsey's calendar was mysteriously full on those days.
Twitter isn't the first organisation to reportedly court Yahoo, which made $4.96bn in revenue last year and has had a stock value hike of 1.34 per cent since yesterday.
AT&T and US business magnate Warren Buffett were also recently linked with the company, but most odd was a very public approach by DMGT, otherwise known as the publisher of the Daily Mail, which admitted in April that "very early stage" talks were under way about a possible acquisition of Yahoo.
Yahoo began life in 1994 as Jerry and Dave's Guide to the World Wide Web. Co-founder Jerry Yang departed in 2012, but fellow co-founder David Filo is still resident as 'chief Yahoo'.
Twitter continues to experiment with ways to make its user experience more accessible as its stock price stagnates.
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