Virtual reality (VR) has come a long way since the days of migraine-inducing headsets and strange ‘4D experience’ attractions at theme parks.
The release of the Oculus Rift and HTC Vive means that VR now has the potential to reach widespread audiences. And with that scope comes a huge amount of potential for the technology to be used in a variety of sectors and situations.
We have a rundown of the top 10 uses for current VR technology.
Communicating a company’s services, products and brand values is mostly a 2D process, with marketers providing catalogues, brochures, websites and other documentation to promote their company and clients.
But VR offers a way to make this a more interactive experience that aids the promotion of a company’s offerings. For example, VR apps and hardware can provide virtual tours of hotels and other venues to give people a better idea of what the company can offer rather than trying to sift details from promotional material.
VR is also a way to make marketing activity more interactive and experience-led, pulling in curious punters with something more appealing than a post on Twitter or Facebook.
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