Google has released a free version of its Data Studio marketing hub just months after unveiling Data Studio 360, a new data visualisation and reporting platform for large enterprises.
Data Studio enables anyone in an organisation to create and share dashboards using a range of data, according to Google.
Users can mix and match data sources in a single report, so for example Google Analytics data and Google AdWords data can be combined in one report.
There's also a connector for BigQuery, and Google said that it will soon have connectors to SQL databases that will enable access to first-party data.
The company said that Data Studio was built on the same infrastructure as Google Docs, so that reports can be edited together in real time.
The usual types of charts are available for visualisation, but Google has made some additions, including a ‘bullet' chart that can show how much progress has been made in reaching certain business goals.
Google said that the primary difference between Data Studio 360 and the free version of Data Studio is the number of reports that can be created, which is five per account for the free version.
Both versions support connecting to unlimited data sources and offer unlimited report viewing, editing and collaboration.
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