LAS VEGAS: Citrix has unveiled a strategy to deliver workplaces-as-a-service and break down the reliance and constraints on legacy IT.
Citrix chief executive Kirill Tatarinov announced the new strategy at the company’s Synergy conference in Las Vegas, saying that it is designed to aid digital transformation at enterprises.
He championed more service-oriented cloud supported software from Citrix that enables companies to make better use of virtualisation in a bid to overhaul IT infrastructure with more digital technology, rather than simply add cloud services on top of existing and legacy systems.
“None of the old stuff s going away. All of this new technology being introduced in many cases is being bolted on what existed, only creating more complexity,” he said.
Tatarinov explained that this complexity is a major hurdle for IT leaders involved in digital transformations.
Many IT departments cannot meet the evolving needs of their businesses as their IT is not able to support new digital services. Citrix’s new strategy aims to change this.
“The job of Citrix is to enable you to say 'yes'. The job of Citrix is to make you the heroes of the digital age,” said Tatarinov.
“You can be a better partner to the world of business. You can be a better business enabler and provider versus somebody who’s viewed by your business counterparts as a manager of the past, a manager of the legacy.”
Citrix is looking to offer more cloud-powered services that work separately and together, controlled under the workplace-as-service concept of a unified platform of software and services.
The company is about two thirds of the way to making this idea of a single platform and management area for virtualised apps and desktops a reality. Citrix gave a brief overview of how the firm has tweaked its software to be better integrated and more flexible in terms of how it is used and deployed.
This has seen Citrix add more capabilities to its XenApp and XenDesktop 7.9 virtualisation software, including expanded authentication and enhanced graphics support.
The firm is also offering deeper integration of its ShareFile enterprise file-sharing service with Office 365, and adding new tools to the NetScaler web and application delivery controller, such as analytics and the ability to run NetScaler CPX in a Docker container.
But this new direction, which has evolved from a very product-led strategy under former chief executive Mark Templeton, involves several other components.
Most prominent is the deeper partnership with Microsoft, which comes as no surprise given Tatarinov's former position at the company as a executive vice president. Notably, the expanded partnership will see Windows 10 enabled to work with Citrix’s XenDesktop with support from the Azure cloud platform.
Citrix has also enabled its HDX virtualisation technology to work with the Raspberry Pi, thereby offering enterprises a cheaper and more flexible way to access hardware and support the running of virtual apps and desktops at scale.
Effectively, Citrix’s workspaces-as-a-service strategy is a way to target its products at companies undergoing digital transformation, and ensuring that the services actually transform, rather than simply evolve, a business’s IT.
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