Twitter has gone live with changes to the site which mean that media in tweets, such as photos, GIFs, videos, polls or quote tweets, will no longer count towards the 140-character limit. However, links will still count.
Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters. pic.twitter.com/I9pUC0NdZC— Twitter (@twitter) September 19, 2016
Using a person's user name in a message will also not count towards the character limit, which will make a big difference when replying to multiple people on the site.
The final change is that when replying to someone directly, everyone in your timeline will see the response. Twitter said this will remove the need to use the .@ convention that people use to make a reply public to everyone.
These are some of the most notable changes instigated by new CEO Jack Dorsey as he sets about improving the firm after user growth and revenues flatlined.
Dorsey has already made some bold moves since taking over, including cutting 336 jobs just over a year ago. The firm has struggled to grow in recent years while watching rival Facebook storm ahead chiefly by raking in mobile advertising revenue.
Investors in Twitter may not see the move to change the 140-character count as a major update, but if it comes into effect it would show that Dorsey is willing to change the core way in which the site operates in an attempt to revitalise the firm.
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