Ryanair has partnered with software engineering and services provider Comtrade to develop an app which it claims has speeded up the booking process by over 20 per cent.
The airline's user interface design team worked with Comtrade's Irish operation to develop the myRyanair platform, which enables customers to select travel preferences with a personal profile.
These include payment and passport details, seat preferences and the ability to search Ryanair's 1,800 air fare routes.
The app will also provide options such as booking travel-related activities, including restaurant suggestions, and linking passengers who could share a taxi from the airport.
The app was developed over nine months, and Comtrade provided Ryanair with a team of engineers to produce myRyanair using agile methodologies.
Comtrade said that the firm invested 36,000 developer hours in the project, and that the platform had to undergo constant testing and scrutiny by customers and senior management from three weeks into the project until launch.
The decision to develop myRyanair forms part of a wider digital strategy that the airline hopes will enable it to grow from 106 million passengers a year to 180 million by 2024.
Ryanair chief technology officer John Hurley said: "In the future, I see Ryanair as a digital travel leader that happens to have an airline attached to it. We want to use technology to personalise the user experience for our increasingly tech-savvy customer base, and myRyanair is very strategic and central to that vision.
"The scale of myRyanair is phenomenal. It is built to handle the details of 106 million people and, as we grow, myRyanair's capabilities will grow with it. Our partnership with Comtrade was fundamental to turning myRyanair from a vision to a reality.
"With the team's expertise, innovation and unwavering professionalism, Comtrade has helped Ryanair lay the foundations for the future."
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