Apple has invested in $1bn in Chinese cab hailing service Didi Chuxing.
Uber is the biggest cab-hailing service globally, but Didi rules in China by a considerable margin with an 87 per cent share of the market. The service has an estimated 300 million users and makes 11 million journeys each day..
"We are making the investment for a number of strategic reasons, including a chance to learn more about certain segments of the China market," Apple CEO Tim Cook explained to Reuters.
"Of course, we believe it will deliver a strong return for our invested capital over time as well."
Didi, which is a member of an 'anti-Uber alliance', said in a statement that the funding from Apple is the single largest investment it has ever received.
"With Apple we are confident that with data science and technology the company will be pushed to a new level," said Didi president Jean Liu.
The Chinese government issued a ban on Apple's iBooks Store and iTunes Movies services last month as part of a crackdown on online services owned by foreign companies that compete directly with similar offerings from Chinese companies.
Apple also admitted during its latest earnings call, during which it posted its first downturn in revenue for 13 years, that iPhone sales in China haven't been as high as they once were.
However, the move also suggests that Apple is looking to partner with Didi to bring its long-rumoured electric car to market. The so-called Apple Car will be ready to roll in 2019, according to speculation.
The investment could also see Apple Pay, which made its debut in China earlier this year, supported in Didi's cab-hailing app.
Ultra-high-end all-in-one PCs from HP feature either 24-inch or 27-inch displays
Roomba 'smart' vacuum cleaner company iRobot plans to sell maps of users' homes to Apple, Amazon and Google
'Smart' products spying on their owners and selling the data for profit? Who'd have thought it!
TNT Express still struggling with NotPetya malware - crucial documents remain locked up in borked systems as staff grapple with manual procedures
TNT depots over-flowing with parcels as the company struggles to recover from NotPetya - while Reckitt Benckiser reports 'ongoing' recovery
Full roll-out of Android O expected within weeks