MaidSafe CEO David Irvine has ambitions to build an alternative internet, and might be expected to base his operation in Silicon Valley, but Troon on Scotland's west coast suits him fine.
"If you look at Palo Alto, which is the centre of Silicon Valley, it's like Troon, a very nice small town," he told BBC Scotland's Faye Adams.
"You have to be somewhere where people want to live, where you can go down to the beach and pontificate. You can't do that in the city."
Irvine conceded that there are a few differences between Troon and Palo Alto, one of which is the intellectual resources close at hand.
"Palo Alto happens to have Stanford University connected to it. We don't have that. Scotland has a long history of innovation, although it's inordinately difficult at the moment," he said.
To rectify this situation, half of the 80 per cent of the shares in MaidSafe that Irvine controls are invested in an educational and innovation charity "so people don't have to go through what we've been through to bring innovation to the world".
Irvine and his team have spent the past 10 years working on eliminating the server from the internet, the presence of which he sees as an unhelpful accident of history since servers centralise data and leave it open to attack.
The company's fledgling SAFE Network is an open source peer-to-peer internet alternative that's receiving help with development and testing from employees of big Silicon Valley companies with huge data centres which, ironically, would have no place on this new network.
Adams asked Irvine: "So how are the big boys in Silicon Valley taking this? They must know about you. Is that why you're hiding in Troon?"
Irvine replied: "They do know about us and they are very interested. A lot of people from those companies are part of our community and they love what we're doing."
"So Mr Google loves you?" asked Adams.
"Well, maybe not him, himself. The community behind us is thousands of people now, from throughout the world and particularly China. We've done tests and people from behind the firewall can connect and get the data," he said.
Getting this far (SAFE Network is at the pre-alpha stage) has taken MaidSafe "10 years of working out how networks work and about 30 patents", but progress is moving faster now.
"In terms of data security we've certainly cracked that. The ability to log-on to a decentralised network, we've cracked that too. The part we're currently testing is the network itself," he said.
"When all the computers connect to each other you get a sort of cyber brain. When you log in it gives you your data and your data only. That's what we're testing right now."
Irvine promised to reveal "something pretty spectacular" in the next few weeks.
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