Apple is staring into the abyss. Profits for product X marked a notable decline on the same period the year before, suggesting that growth is over and the end is nigh for Tim Cook and his scared staff.
This has led to major concerns in investing circles that the company has run out of ideas and will never again scale the dizzy heights of a few months ago.
However, help is at hand. V3 and its giant ideas brain has been thinking about where Apple could go to reinvent itself and come up with a list of weird, wonderful and unquestionably brilliant ideas to help the company grow again.
What do you think? Does Apple need to take up an entirely new concept? Or is it fine as it is? As ever, let us know in the comments box below.
10. Embrace IoT hardware
Apple’s iPhone has been part of the Internet of Things (IoT) world for some time, acting as a controller for smart lighting, sound systems, thermostats and other devices.
However, Apple has yet to create its own IoT hardware, and it is surprising that a company that champions a walled garden approach to technology has yet to create slickly designed smart kettles and fridges that work only with iOS devices.
Apple has a reputation for making high quality devices at significant scale, and could have the scope to create IoT devices targeted at customers who have multiple Apple devices connected and synched.
Of course, Apple could completely throw a spanner into its carefully crafted brand and create IoT devices for industrial use.
An odd proposition, but if Apple were to create IoT sensors that work only with MacBooks and iPads, it could create a proprietary hardware-based ecosystem in the industrial world and boost its flagging sales.
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