Social media management service Hootsuite has added integration for YouTube and Facebook to allow users to upload video direct from the platform.
The update also allows videos to be automatically shared with Instagram and Twitter accounts.
Hootsuite explained that adding this functionality is vital as video content becomes core to many organisations' social media profiles and digital transformation agendas.
“Our new video integrations with YouTube, Facebook, Twitter and Instagram underscore how crucial video is to organisations as they evolve their digital transformation strategies,” he said.
“These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience.”
The move also allows social media managers using Hootsuite to approve comments and schedule posts on the platforms, as well as gain insights into user engagement. Users with multiple accounts on YouTube can now manage them all from Hootsuite.
The update has also been added to the firm’s iPhone, iPad and Android apps.
Hootsuite called on Monster to promote the new functions. The job search site's director of digital communication and social media, Patrick Gillooly, said that it will vastly improve the company's management of video content.
“Video is a key element of our content marketing and social media strategy, as audiences now expect compelling, near real-time visual content. Monster has recently invested in growing our video capabilities, as we know it is where our employer and job-seeker audiences are active," he explained.
“The video integration with Hootsuite gives us the ability to efficiently manage the video workflow, easily engage with our audience, monitor and quickly respond to comments on YouTube, and find other great video content to grow our fans and followers.”
To underline the importance of video, Hootsuite said that 58 per cent of respondents in a survey of 400 US and UK adults indicated that they are more likely to watch a video if it has been shared by friends or family on a social network.
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