Box has added a feature to its cloud collaboration platform that allows customers to decide where their data is stored across the world.
The move marks Box’s efforts to provide companies with the tools to carry out digital transformation across their organisations by making use of cloud services.
Box Zones is a simple feature that helps enterprises make use of the firm's cloud services and abide by data storage location regulations.
“It enables you to store data in the region of your choice; it is literally that simple,” said Aaron Levie, founder and chief executive of Box, during the opening keynote of Box World Tour in London.
Levie explained that Box has spent the past two years re-architecting its platform to separate the application layer from the data storage layer.
Zones will be released in May, and will allow customers to store data in Box’s regional data centres or with partner cloud services provided by IBM Cloud and Amazon Web Services.
The feature will launch initially in Ireland, Germany, Japan and Singapore, giving it the scope to meet strict data location laws faced by companies working with sensitive and regulated data.
This is particularly pertinent for companies based in Europe now that Safe Harbour has been made invalid, removing the mechanism that allowed data from Europe-based companies to be stored in US data centres.
Zones has the scope to open Box’s services for use in companies that want to make use of digital tools to transform business operations, rather than simply modernise legacy IT, but have been reticent to adopt cloud services at scale owing to concerns about data location regulations.
The feature is a solid example of a digital company taking a savvy approach to adding new tools that actually solve a business problem rather than simply extend the functionality of a product.
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