V3 has introduced technology that will require anyone with an ad blocker installed in their browser to whitelist our site and display adverts in order to read our content.
This is fundamental to our future and we want to explain why.
V3 is funded by advertising and lets us employ a team of journalists to write news, analysis, features and reviews that we know are of interest to our audience of IT and digital professionals, and technology enthusiasts.
We understand that advertising on some websites can be invasive and irritating and this is why ad-blocking technology has grown in use.
However, while it is no doubt useful to stop adverts appearing on some websites filled with pop-ups and pre-playing videos, for others, such as V3, it undermines our business model, and ultimately our journalism, which in turn risks the future of the content you read.
By whitelisting V3, which delivers non-invasive advertising via selected banner slots on the margins of the page, you get access to the content you want and we can continue to deliver this content.
Love it or loathe it, advertising is intrinsic to the existence of journalism, and always has been, from print to online. Many other websites are moving to this same whitelisting model for these very reasons.
We hope you will understand why we have introduced this measure and will recognise that whitelisting V3 to display advertising so you can read our content is beneficial for everyone.
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