John Lewis is to unveil a smart home section at its Oxford Street store in London as consumer interest in Internet of Things (IoT) products grows.
The 1,000 square foot space opens today and aims to "demystify the concept of the smart home", according to IT director Paul Coby.
"We know there is a lot of noise around the IoT. Techies talk about connected things and devices, while other people talk about the smart home, and what we want to do is inform customers of what smart technology can provide," Coby told V3.
John Lewis said that the move came in response to an 81 per cent increase in sales of smart home products in the past year. The retailer felt that it needed to showcase some of these products in a suitable department so that consumers can find out more about the products before buying them.
"What we're going to do in Oxford Street is to bring to life how these devices work," said Coby.
The department is divided into four zones: kitchen, entertainment, sleep and home monitoring.
Products on show include the Samsung Family Hub Smart Fridge. The device has a touch screen that brightens up as you approach, and allows owners to shop over the internet from the fridge. Cameras inside the door relay the contents of the fridge to a smartphone app so that the user can see whether they need to buy milk, for example.
The department will also show off the S+ by ResMed, a non-contact sleep tracking system that supposedly analyses and improves quality of sleep. Other products include an oven that lets users put dinner on before they leave the office, a Nest smoke and carbon monoxide alarm and a Netatmo welcome home camera with face recognition.
Want to know how the IoT can help your enterprise? Come to V3 sister site Computing's Internet of Things Business Summit 2016. It's free for qualifying end users.
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