Dropbox hopes that a decision to build and run its own data centres will entice even more business customers to use its services for storage and collaboration, and help the firm keep pace with user demand.
Dropbox was revealed to be withdrawing from AWS and into its own data centres last month, explaining that the scale of its platform makes it economically viable and beneficial to use its size to differentiate from rivals.
V3 spoke to Mark Crosbie, EMEA trust and security manager at Dropbox, who explained that the idea is give the company more control over how it provides new features and functions to customers.
“What it allows us to do is build features for products and the experience will be faster and more readily available, so we can build more complex tools and present them to people,” he said.
Crosbie added that Dropbox will also have more control over keeping the service responsive to user interactions.
“As there is more and more demand on networks and more and more businesses use Dropbox, network traffic increases so there will be a better experience in terms of speed and the sync if the data centre is a couple of milliseconds away,” he said.
Crosbie, who previously worked at Facebook, explained that the decision to build its own data centres made sense as the firm is now at a scale where “industry stacks just don’t cut it anymore”.
“Starting on AWS is a natural evolution for many bootstrap firms but it reaches a certain point where it becomes more viable to move to your own data centre. I saw the same at Facebook,” he said.
AWS is likely to remain a core part of the Dropbox offering for a while yet, and a planned rollout to AWS in Frankfurt later this year still set to go ahead.
V3 will host a Cloud & Infrastructure Live online event on 20-21 April discussing numerous aspects of moving to the cloud and the benefits it brings. Register now to hear more about issues concerning data centres and the cloud.
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