Cloud service providers need to be more transparent in how they offer services, according to Paul Davies, technical director at web hosting company Coreix.
Davies said ahead of the V3 Cloud & Infrastructure Live 2016 online summit that the cloud market has matured, but that providers need to make clear exactly what they offer, how data will be stored and what the customer gets for its money.
"Companies in the past have not been as transparent. We need a lot more flexibility, scalability and honesty in the market," he said.
Davies explained that this would help organisations still hesitant about the cloud to understand how they could incorporate it into their operations and derive the benefits the cloud can offer.
This will become more important with the growing use of the cloud to host Internet of Things (IoT) devices, but Davies warned that security industry "scaremongering" about the IoT could hold this back.
"We've had a lot of scaremongering about the IoT changing the world, how everything is going to fall apart. We've had this before with Y2K bugs, running out of IP addresses and several other things," he said.
"The reality of these situations is that it is never as bad as the scaremongering suggests. If we're pragmatic, and look at this realistically, we've been doing the [IoT] for many years."
Davies pointed out that the IoT has been building up ever since the home computer was introduced more than 30 years ago. The number of devices connecting to the internet has increased ever since and won't stop anytime soon.
"As long as service providers increase infrastructure, invest money in new technology and continue with their standard business plans I don't see there being a problem in the long term," he said.
"But companies that don't believe the IoT is real, or that it isn't going to affect them, will have problems."
But Davies does believe that security should be built in to all IoT products. "We need to get into the IoT with our eyes open and build security into the actual devices," he said.
"We need to make microprocessors with security built in. We need to stop thinking of security retrospectively."
Hear from Davies and end users such as Mark Evans, head of IT at property and construction practice RLB, and Simon Tarry, director of engineering strategy at Ticketmaster, at the V3 Cloud & Infrastructure live 2016 online summit. The free event takes place on 20 and 21 April.
Users are told that their non-existent 'iPhoneID' is expiring soon
Expansion of SDK intended to expand Amazon Alexa ecosystem
Locky returns from a prolonged rest with two new variants
AMD lambasted over Radeon RX Vega pricing that will add an extra £100 to RX Vega 56 and 64 graphics cards
Company accused of failing to tell anyone that the launch prices were only introductory offers