SAN FRANCISCO: Google is targeting its cloud platform at large enterprises, championing hybrid models and infrastructure integration to give it an edge over major rivals Amazon Web Services (AWS) and Microsoft Azure.
Chief executive Sundar Pichai said at the Google Cloud Platform (GCP) Next event in San Francisco that Google will target GCP at a wide gamut of businesses rather than just for up and coming tech firms.
“We are at a point where we are opening it up where every business can build what’s next. And we want this to work for all kinds of business. We don’t just think of this as technology for Silicon Valley,” he said.
GCP is the third largest cloud platform after AWS and Azure, and has mostly been targeted at providing support for consumer services and businesses.
But there was a distinct vibe at the conference that Google wants to move beyond this space and push further into providing cloud services to support big business operations and challenge its two rivals.
Brian Stevens, vice president of GCP, told V3 that GCP is poised to push into the enterprise area given that the platform can already meet rigorous demands for security, integration and application management.
“We know the enterprise model and you build it and that’s really what we’re doing,” he said. “You’re going to see us far more aggressive in enterprise requirements, I’d argue, than the others.”
He explained that Google has an advantage over AWS by offering easy integration with other cloud services as seen with Stackdriver, but that GCP can also be used in tandem with enterprises' existing IT infrastructure.
This strategy of integration rather than full cloud migration means that companies can use GCP without needing to shut down their own data centres in which they may have invested heavily.
“There is still a need to have a really strong integration,” said Stevens. “That’s our strategy which is fundamentally different than say AWS which wants you to shut the data centre down.”
This approach will see Google push its containerisation and cloud management services as a way to appeal to enterprises that may be looking at adopting cloud platforms without basing their entire infrastructure on the technology.
Stevens noted that many enterprises are more concerned about their business requirements over new technologies when it comes to cloud adoption, and that Google is by no means shying away from boosting GCP with features.
One standout feature is GCP's machine learning technologies, which it has packaged up to form Cloud Machine Learning.
V3 will host a Cloud & Infrastructure Live online event on 20-21 April discussing numerous aspects of moving to the cloud and the benefits it brings. Register now to hear more about issues concerning data centres and the cloud.
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