Apple sold 30 million 4in iPhone models in 2015, so it seems that the desire for a smaller handset is still burning despite the popularity of the larger iPhone 6S and iPhone 6S Plus models.
So no-one was taken aback when Apple announced the iPhone SE on 21 March. Ahead of our review proper, we've compiled a list of 10 features we're most excited about.
10. A9 processor
At the beating heart of the iPhone SE sits the A9 processor, so if you're an existing iPhone 6S/6S Plus user you'll already be familiar with the chip's capabilities.
The SE also benefits from the M9 motion coprocessor embedded into the A9 processor. Previously the two ran independently, but it can now remain always-on without the drain on battery life. You'll also be able to call on Siri whenever you like as, just like the 6S.
Apple claims that the A9 CPU performs twice as fast as the chip in the iPhone 5S, while the GPU pushes out three times the performance.
We said in our iPhone 6S review: "Performance on the device was certainly smooth and nippy. Web pages were quick to open, apps were easy to access, and video and games were easily handled by the A9 chip.
"You can scroll through your photos at speed, and graphics such as maps render smoothly and quickly, while zooming in and out is fluid."
We don't expect this to change on the iPhone SE, which could well tempt buyers.
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