Box has cut a number of jobs in the UK, mostly in its London offices, V3 has learned. Most of the roles relate to sales and marketing functions.
Box confirmed the cuts, saying that the firm has moved the roles into other regions to improve its ability to sell in these markets.
“We have decided to realign our resources between the global and regional offices to be more efficient in our go-to-market strategy. The restructure has resulted in us reducing some regional positions in the UK office,” a Box spokesperson told V3.
The exact number of jobs to go in the UK was not confirmed.
The job cuts will be a blow to those affected, but underline Box's desire to grow its position in European nations, such as France, Sweden and the Netherlands, where it has been slow to develop its presence.
Box is clearly hoping to entice new business customers in such regions, especially with plans to host data in Europe using IBM data centres to assuage customer data concerns.
This is similar to Dropbox Business, which announced plans last week to use AWS data centres to host customer data in Europe, specifically Germany.
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