Dropbox has announced that it will begin hosting data from European users in Germany using infrastructure from Amazon Web Services (AWS), becoming the latest firm to launch dedicated data storage services on the continent.
Dropbox global vice president of sales Thomas Hansen told V3 late last year that the firm was committed to “deploying data infrastructure in Europe in 2016” although he did not say at the time what this would entail.
Hansen has now penned a blog post explaining that the firm will use AWS to get this up and running by autumn this year.
“We can now confirm that this will be in Q3 of this year and the data will be hosted in Germany,” he said.
“The most expeditious way for us to do this is to use a trusted third-party provider, so today we are also announcing that we will use AWS to host business customer file contents in Europe.”
Hansen said that doing this will increase the trust and security protection for European customers, especially as discussions around new EU-US data movement laws continue.
Dropbox has opened an office in Amsterdam as part of this focus on Europe, having poached Chris Moojen, former sales lead for Google for Work for the Benelux countries, to head up the office.
Dropbox also revealed that it will open an office in Germany to focus its efforts on selling into Germany, Austria and Switzerland.
Dropbox has again poached from a rival, having appointed Oliver Blüher, former lead for SAP Germany’s cloud enterprise sales, to head up this new office.
The use of a data storage centre in Germany, which has some of the strictest data protection regulations in Europe, will no doubt help convince some firms to use Dropbox Business for cloud data storage.
Hansen told V3 last year that he was confident that the use of Dropbox in the consumer world would translate to business success, given the necessary security and data protection procedures.
Dropbox also touted ongoing business growth, saying that Channel 4, Condé Nast Britain and Boots are among the companies using its services.
V3 will host a Cloud & Infrastructure Live online event on 20-21 April. Register now to hear more about issues concerning data centres and the cloud.
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