Apple’s foray into the wearables market generated the majority of smartwatch shipments in 2015, according to new data from Juniper Research.
The analyst house said that Apple was responsible for 52 percent of shipments in 2015. This is a strong showing, especially as the Apple Watch did not go on sale until the end of April.
Shipments of Android wearables accounted for under 10 percent of the market, underlining just how dominant Apple has become in a short space of time.
Samsung’s move to push its own Tizen operating system on the Gear S2 also appears to have failed, as Juniper claimed that it did not achieve “strong sales” and that most buyers prefer cheaper, entry-level devices.
Overall Samsung is estimated to have a 4.4 percent share of the market, with Pebble in third at 3.4 percent and LG in fourth on 2.6 percent. The rest of the market is split between numerous firms with tiny fractions of the market, such as Motorola, TAG Heuer and Huawei, according to Juniper.
Juniper researcher James Moar explained that 2015 was a key year for smartwatches, turning them from a new device into an established category, but that it still remains to be seen whether consumers embrace them wholeheartedly.
“Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or use,” he said.
“With smartwatch functions established, it is now up to consumers to decide if they want them, rather than technology companies providing more reasons.”
The report did not deny, however, that hardware manufacturers and software companies producing business apps and games are improving their offerings for wearables, which could entice more buyers.
Apple has already leaped to the top of the smartwatch market, but questions remain about actual sales of the Apple Watch as the company has yet to release any official figures, despite the device being on the market for almost 12 months.
Apple is expected to unveil the next version of the Apple Watch later this year, which will feature improvements such as a FaceTime camera and longer battery life. The software could be updated to allow the Apple Watch to work more independently of the iPhone.
Russian Taiga smartphone promises snoop-proof communications - coming soon to employees of Russian state-owned firms
Eugene Kaspersky's ex outs smartphone that claims to prevent apps from spying on users
Deloitte accused of leaving its internal Active Directory server exposed to the internet with RDP open
Deloitte accused of lax systems administration and security practices over email hack
Lax systems administration practices blamed for exposing millions of sensitive client emails
The new processors support Intel's Optane memory acceleration technology