Facebook is on the cusp of the full launch of the enterprise version of its site, dubbed Facebook for Work, and has signed up another notable customer in the form of Club Med during the 'invite-only' phase of the product.
Club Med said 13,000 employees based in 40 countries would use the tool to share information, ask questions and get answers on key topics, with everyone in the company able to access it.
Anne Browaeys-Level, chief digital marketing officer at Club Med, said the ease of use of the tool and its mobile-centric nature are major attractions.
"We're always looking for new ways of fostering this [collaboration] culture across the whole company. Facebook at Work is a user-friendly mobile tool which will be essential to contribute to pooling ideas and innovation at Club Med, creating a more productive workplace," she said.
Julien Codorniou, director of global platform partnerships at Facebook, said the deal was another indication of the business potential Facebook at Work offers.
"Facebook at Work is a simple way for employees to work together and share ideas, and we are proud to be working with Club Med to truly connect all their employees across the globe, regardless of time zones, languages and devices," he said.
The Club Med deal is another notable success for Facebook and follows on from the announcement that banking giant RBS had signed a 100,000-user deal earlier this year, in a move to boost collaboration and knowledge-sharing within the company.
Speaking to V3 at the time, Kevin Hanley, director of design at RBS, said the tool was delivering clear benefits to the company.
"The early evidence is that people are using it as a tool to solve problems and tap into the wisdom of the organisation, so they can pose questions and seek answers," he said.
Furthermore, he said that uptake of the service was as high as 90 percent among those given access to Facebook at Work, which he attributed, in part, to the fact that staff know instantly how to the use the service.
"The familiarity and ease of use means there is a no learning curve, because if you're familiar with Facebook in your personal life Facebook at Work is no different," he said.
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