NetSuite has boasted that its OneWorld cloud-powered enterprise application suite is available across 100 countries, and offers support for the financial and compliance needs of business operations in those nations.
Craig Sullivan, senior vice president of enterprise and international products at NetSuite, told V3 that since its last public announcement NetSuite has doubled its country presence aand added new languages, statutory obligations and the financial accounting needs of companies with international footprints.
"We've enabled our customers to cross that threshold with end-of-the-line capabilities that support things like tax determinations and tax reporting," he said.
While this is hardly ground-breaking in itself, NetSuite's boasts are indicative of the position in holds in the market for enterprise resource planning (ERP) and customer relationship management (CRM) software-as-a-service systems.
NetSuite champions the ability to deploy a combined one-size-fits-all suite of SaaS apps linked by the same data model, which enables companies to have a single cloud-delivered mix of business applications rather than multiple components from the likes of SAP, Oracle, Sage and Salesforce.
Sullivan said this approach has given the company the ability to win large enterprise customers as well as the small to medium businesses it has traditionally pursued.
"There are an increasing number of very large businesses that are deploying NetSuite for their global operations, and specifically what they are doing is moving from SAP or Oracle or, in some cases, Microsoft legacy client-server applications because they recognise first of all the breadth of capability OneWorld brings to organisations," he said.
"But also because the pace of change is increasing in these environments and businesses are struggling to evolve their business model because they are tied down with these legacy applications that were designed to do one or maybe a few things very well but are very difficult to change and are actually preventing businesses from being agile and responding to a changing market.
"Our customers are recognising even if they have got an investment in SAP, Oracle or Microsoft that they need this 21st century approach in order to be able to compete and respond to what's going on in the marketplace."
Sullivan acknowledged that long-standing technology giants are beginning to follow the example of NetSuite by having a single suite of services, but noted that the maturity of NetSuite in the ERP SaaS market gives it the scope to both chase new customers and poach others away from legacy vendors.
"We have been around for 17 years, we have pioneered business applications in the cloud, so we do have a mature product from a functional perspective that can handle a broad range of business processes," he said.
"The majority of vendors are still trying to figure out how to deliver this functionality in the cloud."
Despite delivering its services through the cloud, NetSuite still enables customers to customise their ERP systems, something that on-premise and traditional ERP systems have offered for some time.
Arguably, partnerships between ERP and CRM firms to link separate cloud services, as seen with Sage Live and Salesforce, could see specialist companies create a mix of products to challenge NetSuite. Sullivan, however, said such partnerships have yet to come up with anything to rival NetSuite yet, particularly as they do not necessarily have the processes or common data models to match his company's single offering.
"We are going to continue to grow in the UK and Northern Europe; we see great [customer] opportunities there for businesses that are headquartered in those countries," he said.
Sullivan said NetSuite's main objective is to support its customers looking to expand on an international scale and roll out NetSuite products to their expanding divisions.
"What you are going to see is more customers that are deploying hundreds of subsidiaries, but also smaller companies that are expanding their reach with [OneWorld]," he said.
Sullivan explained that NetSuite will be targeting both large companies that have existing relationships with ERP vendors and new companies that are more readily able to adopt cloud services and platforms.
"We are looking across the board; we are now proven to be great with these large enterprises, to bring agility, proficiency and leanness to their operations. What we've always been a supporter of are the small, fast-growing disruptor companies," he said, citing camera manufacturer GoPro as a small company that has expanded rapidly with the help of NetSuite's services.
Much like NetSuite's chief executive, Zach Nelson, Sullivan is clearly keen to champion the company's SaaS offerings and abilities, and NetSuite arguably offers a compelling suite of multi-function business software.
But it is still worth noting that the likes of Salesforce are moving from just offering CRM SaaS to becoming more of a platform for more comprehensive enterprise systems.
As such, NetSuite is likely to face much stiffer competition in future.
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