Ingram Micro is to acquire the Odin Service Automation platform from Parallels to gain control of the technologies that underpin the firm's Cloud Marketplace, used for selling cloud capacity to the reseller channel.
The deal is expected to close by the end of this year, and will see IT distributor Ingram Micro acquire the Odin Service Automation platform along with associated cloud management technologies, intellectual property and the Odin brand. Financial details of the transaction have not been disclosed.
Ingram Micro will also take on board approximately 500 employees from Odin, chiefly software engineers responsible for the development of Odin's platform. The firm said it will keep the brand name and continue to develop the platform with Odin operating as an independent business unit.
"We started working with the Odin platform two years ago, and launched in many countries the Cloud Marketplace which enables our channel community to order, provision and manage cloud services in real time, and therefore the Odin platform is really core to our strategy," Ingram Micro European executive director Carl Alloin told V3.
Many service providers are also currently using the Odin platform to operate their own marketplace to sell cloud services.
Parallels introduced the Odin brand earlier this year, saying at the time that this was to distinguish its service provider technologies from the cross-platform virtualisation and remote access products for which Parallels is more widely known these days.
However, Parallels is to keep the Virtuozzo container hosting platform and the Plesk automation and management tools that it sells to service providers, and which Ingram Micro will continue to resell.
Ingram was not interested in these as it does not want to operate infrastructure, Alloin said.
"With our Marketplace strategy, we are an aggregator of different private and public cloud solutions, so it is not our ambition to own our own hosted solutions. We are looking at different solutions from vendors such as IBM SoftLayer, Microsoft and Acronis and to repackage those, but it is not our ambition to develop our own cloud solution," he explained.
What Ingram does get from the deal is the ability to control its own destiny.
"We will own the platform, and we will own the roadmap. In particular, we will be able to speed up the addition of new solutions, and Odin is now a kind of standard, because the Application Packaging Standard was developed by them, and hundreds of application packages have now been produced for this," he said.
"We're evolving from being a classic distributor of boxes to a master cloud services provider. It's a new type of business and we truly believe that cloud will become more and more important, which is why we are heavily investing in this platform."
Parallels issued a statement welcoming the move. "We are thrilled that our long-term collaboration with Ingram Micro has reached this new milestone, as it will greatly benefit our Odin Service Automation customers, partners and staff," said chief executive Birger Steen.
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