Dropbox is making a play for the big business market with the announcement of Dropbox Enterprise, an evolution of the firm's initial business offering.
Rob Baesman, head of product at Dropbox, explained that Dropbox Enterprise builds on the core security and admin features of Dropbox Business.
"Dropbox Enterprise provides the same core security features, admin capabilities and modern collaboration tools as Dropbox Business, plus new deployment tools, advanced controls, and services and support designed specifically for large organisations," he said.
Dropbox Enterprise has several features that separate it from its smaller brother, including development and deployment support from experts at Dropbox, while a suite of APIs is also offered to help with the integration of Dropbox Enterprise with existing IT infrastructure.
Dropbox Enterprise also has analytics capabilities that allow IT administrators to track activity on the platform and assess how people are using it - such as the level of collaboration - as well as monitor how it is being used to interact with external parties.
The standout feature is the ability for IT departments to migrate employees with personal Dropbox accounts that they are using for work, onto the Enterprise edition.
It also enables IT staff to see whether someone is using a company email address to sign up for a personal Dropbox account rather than using Enterprise, which will allow them to prevent Dropbox synchronising until that account is brought under the Enterprise umbrella or used with a personal email.
The tool has been designed to give IT administrators more insight into how Dropbox is used in their company, and cut down on the use of unauthorised personal Dropbox accounts, which can lead to corporate data going beyond the oversight of administrators and potentially being leaked.
Dropbox Enterprise is arguably nothing particularly ground-breaking when compared with Dropbox Business, as both share many similar tools and each gains security features designed to track user behaviour and better prevent unauthorised account access.
Yet the introduction of Dropbox Enterprise appears to be a move to take on the likes of Box, Microsoft SharePoint and Google Drive in the world of big business.
Dropbox Business is currently used in over 150,000 companies, and it's possible that the ‘Business' moniker has failed to resonate with big companies looking for a cloud service tailored specifically for their use.
By creating Dropbox Enterprise, the company has effectively segmented its offerings into consumer, professional, business and enterprise use, clearly delineating its products for specific users.
At the same time, Dropbox already has a presence in the enterprise world as its consumer product is used by small teams and departments to store and share documents and files.
Yet, this would appear not to satisfy Dropbox, and the migration and administration tools in Enterprise are a way to bring personal accounts used in corporations to heel and become integrated with Enterprise.
Time will tell whether Dropbox can accomplish this culture change among corporate workers.
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