Apple announced its full-year earnings for 2015 on Tuesday evening, revealing more fascinating insights into the firm's performance and operations, and more eye-popping financials.
V3 has been through the results and CEO Tim Cook's earnings call to dig out some of the key information and what it shows about the state of the world's biggest company.
1. Huge revenues and profits
Everyone knows that Apple is successful but its numbers are truly mind-boggling. The company generated revenue of $234bn in its fiscal 2015, and profit of over $50bn. This was a huge increase on the 2014 revenue of $182bn and profit of $39bn.
Cook used this figure to underline the firm's dominance not just in the technology market but in the entire business world.
“Our growth in one year was greater than the full year revenue of almost 90 percent of the companies in the Fortune 500.”
2. Still no Apple Watch sales data
Yet despite all this success, Apple is still keeping mum on Apple Watch sales. The only hint given by Cook on the earnings call was that sales of the wearable were up sequentially from Q3 to Q4 in 2015.
Apple currently lumps the sales figures for the Watch in its 'Other Products' category, which also includes Apple TV, Beats, iPod and Apple-branded and third-party accessories.
This accounted for $3bn in revenue in the quarter, up from $1.8bn in the same period last year, a rise that may be attributable to the Apple Watch. Even so, this isn’t much when compared with the bumper sales of other devices.
Developers appear keen on the Watch, though, and 13,000 apps can now be paired with the wearable, 1,300 of which are native apps.
3. iPhone soars but iPad still falling
While the Watch continues to find its place, the firm’s other products are selling like hot cakes. Cook revealed that Apple sold over 300 million devices across all product categories over the past 12 months.
The iPhone range dominated this with 231 million units sold, while the iPad sold 55 million and Macs 12 million.
Furthermore, these figures don't include the new iPhone 6S and iPhone 6S Plus, which were released the day after Apple's fourth quarter ends, so will be included in Q1 2016.
Even so, Apple still sold 48 million iPhones in the quarter, generating $32bn in revenue.
However, iPad sales are still in decline, falling to just 9.8 million and revenues of $4.76bn, underlining the evolution taking place in the tablet market that is seeing hybrid devices, including Apple’s own iPad Pro, start to become the preferred form factor.
4. Business focus increasing as IBM embraces the Mac
One area where Apple is hoping to boost iPad sales is the business market, as evidenced by deals with IBM and Cisco that aim to generate more interest in Apple devices as enterprise products.
These relationships continue to bear fruit. Cook revealed that IBM has now launched 55 Mobile First for iOS apps as the firm aims to get 100 out before the end of the year.
Cook also said that IBM is definitely eating the Apple dog food. Around 30,000 Macs are deployed at the company, and 1,900 are being added each week.
“IBM tells us that each Mac is saving $270 compared to a traditional PC, thanks to the much reduced support cost and better residual value,” Cook added.
5. China revenue doubles but US still key
China has always been seen as an important market for Apple's future, and clearly it's having an impact in the nation with revenues for the quarter hitting $12.5bn, a 99 percent increase on the same period in 2014.
The Americas remain the biggest market for Apple, though, no doubt dominated by the US, with revenues of $21bn, a 10 percent increase on Q4 2014.
6. The future is rosy
Finally, looking to Q1 2016, when iPhone 6S and iPhone 6S Plus sales will be included, everything looks pretty good for Apple, with a forecast of revenue between $75.5bn and $77.5bn.
This will be an increase on the $74.6bn posted at the same time last year, and could well end up nearing, or even passing, the $80bn mark given the runaway success Apple has had over the past few years.
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