Google has acquired 360-degree photography startup Digisfera in a move designed to boost the picture-taking abilities of the Street View service.
The acquisition was announced on Digisfera's website. "We are excited to share that Digisfera is joining Google. We started Digisfera almost five years ago and have had the opportunity to work in many interesting projects involving 360-degree photography over the years," said the firm.
"We're excited to join the Street View team at Google to continue building great experiences using 360-degree photography."
As a specialist in 360-degree photography, Portugal-based Digisfera has been targeting its products at projects looking to tap into 360-degree photography experiences.
It appears that Digisfera will no longer offer its services to customers, and will cease development of the firm's PanoTag panoramic image tagging service commonly used by major social networks on 31 October.
Google is expected to take Digisfera's in-house development talent and focus it on building out the capabilities of Street View by injecting more imaging options into the interactive mapping service.
The financial and strategic details of the acquisition were not disclosed, despite V3 approaching both companies for more information and comment.
Google is building out its mapping services, having recently updated Google Maps with an optional Timeline feature that tracks a user's travel history.
The world of digital mapping and services that run on top of them is a hotly contested part of the technology industry, much of which is aimed at taking on Google in the area.
This can be seen with Apple's recent acquisition of startup Mapsense in a bid to take on Google Maps.
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