Twitter has launched Moments in the UK, marking the first steps in bringing the news curation feature for iOS, Android and the web to Europe.
"Here in the UK, we're proud to be the first European country to roll out the service, and we pulled together a talented curation team whose sole aim is to bring you the very best of Twitter across the biggest and most fascinating topics," said Twitter's UK arm.
The new feature is presented as a tab with a lightning bolt in Twitter apps, and presents news stories collated by a dedicated editorial team in a magazine-style format.
The addition of Moments follows Twitter's Project Lightning, designed to create a new way of showing content on Twitter that centres on 'must-see' events and up-to-the-minute news.
Madhu Muthukumar, product manager for Moments, explained that the feature helps people find articles exclusive to Twitter among the millions of tweets posted every day.
"We know finding these only-on-Twitter moments can be a challenge, especially if you haven't followed certain accounts. But it doesn't have to be," Muthukumar wrote in a Twitter blog post.
"Moments helps you find the best of Twitter as easily as tapping an icon, regardless of who you follow."
Moments offers the content formats usually expected with Twitter, such as GIFs and videos, along with full-bleed images found in other magazine-style news apps.
Twitter users can share the stories they like in Moments via the retweet or favourite actions found in the main section of the network.
Muthukumar explained that Moments can be used in tandem with Twitter's main social media feed to allow users to better track stories and events as they unfold.
"For stories that update very frequently - like live sporting events or awards shows where it's critical to know what's happening minute by minute - you'll see an option to follow the Moment, which blends the tweets directly into your timeline," he said.
"So you can keep track of the latest updates in real time without having to tap back and forth between tabs. When that story ends, so do the tweets, leaving your timeline just as it was before."
Moments will roll out initially in the US for mobile and web apps, but can be shared across Twitter's entire global user base.
The introduction of Moments comes as Twitter is looking to build out the social media platform to attract more users and re-engage those that may have lost interest.
No details were revealed about when Moments will come to other regions, but Twitter said that it has plans to extend the feature's reach.
The appointment of Jack Dorsey as Twitter's permanent chief executive means that more additions and changes on the social network are likely to be on the horizon.
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