Twitter has appointed co-founder Jack Dorsey as its next chief executive, making his temporary tenure at the helm of the social network a more permanent position.
Twitter announced that Dorsey was appointed to the top role and Adam Bain, president of Global Revenue and Partnerships, will assume the position of chief operating officer.
Dorsey was rumoured to have been appointed to the position of chief executive of Twitter a few days ago, but the company's board has since made it official.
Previously the interim chief executive, Dorsey took over the reins of Twitter after Dick Costello stepped down in June.
He will continue this role but under the safety of it being a permanent position and will also act as the head of Square, a payments company which he helped found.
Dorsey has made his influence felt by pushing for the company to reach a larger audience in a bid to expand its user base.
The latest example of Dorsey's influence can be seen with rumoured plans to create a product for Twitter which allows long-form posts as opposed to the 140-character limit of traditional tweets.
Dorsey's appointment as chief executive is also likely to see a shake-up of the rest of the board, which has been critical of the products and direction of the company, claiming that it does not do enough to reach mainstream audiences.
This could see Twitter evolve from a social network based on quick-fire posts to something more akin to Facebook. Given that Facebook recently topped a billion users in one day, copying it in some ways could expand Twitter's user base.
Twitter has seen a batch of changes and new features as the company builds out the platform. These include Project Lighting, designed for live event streaming, the ability to retweet posts with a comment within iOS and web apps and the introduction of a tweet-seeking tool called Curator.
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