Apple has smashed its previous records for opening weekend iPhone sales, boasting that it has sold more than 13 million iPhone 6S and 6S Plus models since they went on sale last week.
The iPhone 6S and 6S Plus launched in the UK at 8am on Friday, with big queues seen outside the Regent Street store and round the corner, as shown below.
Both models were available to pre-order from 12 September and it seemed likely that Apple was onto another winner as the models were listed with shipping dates of at least a week soon after pre-orders went live. Apple had also revealed that it thought iPhone 6S and 6S Plus sales would surpass 10 million after seeing a rush for pre-orders between 12 and 14 September.
The iPhone 6S and iPhone 6S Plus are not radically different from their predecessors, making the huge sales all the more impressive - although the fact that the new models have gone on sale already in China, along with iPhone hotspots of the UK and US, will clearly be a supporting factor.
One key feature Apple has added is 3D Touch, which lets users hold down on an email message or calendar entry in the main menu and preview or ‘peek' at the message on the screen, and then press a bit harder to open the item.
Another feature not available with the iPhone 6 and 6 Plus is Live Photos, which takes 1.5 seconds of photo footage before and after the image you capture to provide a mini video clip, along with an improved A9 processor, 12MP camera and, of course, a rose gold colour option.
Apple has a chance to grow these numbers from 9 October, when the iPhone 6S and 6S Plus go on sale in a further 40 countries, including Austria, Croatia, Finland, Hungary, Italy, Mexico, the Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland and Taiwan.
"Sales for iPhone 6S and iPhone 6S Plus have been phenomenal, blowing past any previous first weekend sales results in Apple's history," said Apple chief Tim Cook.
"Customers' feedback is incredible and they are loving 3D Touch and Live Photos."
Both models of the new iPhone are available in gold, silver, space grey and rose gold. The iPhone 6S costs £539 for the 16GB model, £619 for 64GB and £699 for 128GB, while the iPhone 6S Plus costs £619, £699 and £789 respectively.
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