Box has secured a sizeable 22,000 seat deal with The Coca-Cola Company in the latest example of a major business embracing cloud services.
Box said that the Coke maker would use its storage and collaboration platform both internally and with external third parties, to help improve productivity and allow staff to access key information from any location.
Chiefly, The Coca-Cola Company will use Box within its marketing teams, to allow staff to share and collaborate on audio, video and image files for marketing and advertising campaigns.
Coke’s global chief technology officer Alan Boehme said embracing the cloud was a key move by the company to ensure staff can work as productively as possible.
“Our employees must be able to execute and innovate effectively, at any time and from anywhere,” he said.
“Moving to a cloud content platform like Box is critical to creating a more productive, connected and collaborative workforce that can focus on inspiring creativity, passion, optimism and fun.”
Aaron Levie, chief executive of Box, said that signing a major firm such as The Coca-Cola Company to its roster of customers was proof that businesses in all arenas are now understanding the power of the cloud to boost their operations.
“As the world’s largest beverage company, The Coca-Cola Company has been on the cutting-edge of leveraging technology to develop a demand-driven supply chain and cultivate direct relationships with customers worldwide,” he said.
“They’re applying that same passion for innovation to their IT strategy, providing employees with better access to information, and ultimately driving more productivity and collaboration company-wide."
Box is on a strong enterprise offensive at the moment as it looks to boost interest in its cloud tools to all arenas. In June it signed a deal with IBM to increase the scope of tools on it services and harness IBM's Cloud platform to increase availability.
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