Amazon has joined Google and Mozilla in limiting the use of Adobe Flash, and announced that from 1 September it will no longer accept Flash-based advertising on its website.
The online retailer made the announcement after a number of browsers, including Google Chrome, Safari and Firefox, were updated to cut down on use of the troubled platform.
"This change ensures customers continue to have a positive, consistent experience across Amazon and its affiliates, and that ads displayed across the site function properly for optimal performance," said Amazon on its technical guidelines page.
The move comes after the security of Flash was once again called into question when the breach of Italian company Hacking Team uncovered a slew of previously unknown flaws in Flash.
Sean Sullivan, security advisor at F-Secure, told V3 that Amazon's ban on Flash-based ads is a bonus for end users as it should reduce the security risks posed by the use of Flash.
"All of the changes are designed to help prevent malvertising. There have been several recent cases of Flash-based malvertising on some very popular sites. No doubt those cases tipped Amazon into its decision to ban Flash along with the other changes. Hopefully we'll see other big players follow Amazon soon," he said.
"Flash-based exploits are highly prevalent at this time. Flash technology has been slowly fading from use, and unfortunately it's currently the lowest hanging fruit that exploit kits go after. It's a situation which will undoubtedly hasten the death of Flash."
His comments are backed up by a number of internet firms calling for the demise of Flash after the discovery of the Flash zero-day exploits in the Hacking Team data leak.
Mozilla disabled Flash in its Firefox browser in July owing to security concerns, and added it to the official software blocklist. Alex Stamos, Facebook's chief security officer, has also indicated a desire to abandon the platform.
It is time for Adobe to announce the end-of-life date for Flash and to ask the browsers to set killbits on the same day.— Alex Stamos (@alexstamos) July 12, 2015
Adobe is now in partnership with Google's Project Zero to fix gaps in security, and 34 updates were released earlier this month as part of Microsoft's Patch Tuesday to fix numerous critical security vulnerabilities in the platform.
Google unveiled changes to its Chrome browser earlier this year that disabled Flash to save battery life in its devices.
"When you're on a webpage that runs Flash, we'll intelligently pause content (like Flash animations) that aren't central to the webpage, while keeping central content (like a video) playing without interruption," wrote Google software engineer Tommy Li in a blog post.
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