Samsung’s share of the smartphone market fell by almost five percent in the second quarter of 2015 as the Galaxy S6 failed to meet the challenge from Apple’s iPhone 6 and iPhone 6 Plus handsets.
Data from Gartner showed that Samsung’s share of the smartphone market in Q2 2015 was 19.9 percent, compared with 26.2 percent in the same period last year and 24.2 percent in Q1 of 2015.
This was caused by Samsung shipping just 72 million smartphones in Q2, of a market total of 329 million. This was a notable decline on the 76 million shipped in the year-ago quarter from a smaller market total of 290 million.
In contrast, Apple saw its portion of the market increase year on year. The firm shipped 48 million phones in Q2 2015 to take a 14.6 percent share of the market. This was an increase on the 12.2 percent share in Q2 2014 and 43 million phones shipped.
It was, however, a decrease on the 60 million shipments and 17.9 percent market share in Q1 2015, although this is to be expected as its devices were newer to the market after their September release.
Meanwhile, Microsoft, which earlier this year wrote off its purchase of Nokia, also struggled, seeing shipments fall from 43 million units in Q2 2014 to 27 million in Q2 2015. This gave a market share of just 6.2 percent, down from 9.9 percent a year ago.
The weak performance of vendors like Samsung and Microsoft affected the overall smartphone market, and Gartner noted that growth in the quarter of 13.5 percent was the slowest since 2013.
Much of this was attributed to China, where demand for smartphones fell by four percent owing to market saturation, as Anshul Gupta, research director at Gartner, explained.
"China's poor performance negatively affected the performance of the mobile phone market in the second quarter," he said.
“China's phone market is essentially driven by replacement, with fewer first-time buyers. Beyond the lower-end phone segment, the appeal of premium smartphones will be key for vendors to attract upgrades and maintain or grow their market share in China."
Android remains far and away the dominant platform in the battle for operating system supremacy with a market share of 82.2 percent, a slight 1.6 percent decline on the same period last year.
Apple’s iOS platform has a 14.6 percent share, while Windows takes third place with 2.5 percent. BlackBerry just sneaks in with 0.3 percent.
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